SEO copywriting is the art of crafting compelling, search engine friendly text content that both engages human readers as well as search engine algorithms – like creating something truly delicious that looks appealing but packs flavor too.
Simply stated, SEO-optimized writing involves crafting articles which rank highly in search engine results pages (SERPs) while simultaneously engaging and informing target audiences.
What is SEO Copywriting
SEO copywriting (search engine optimisation copywriting) is the practice of producing content for a website with the intention of improving its search engine rankings. SEO copywriters write content using keywords and phrases relevant to its subject matter that people searching online often search for; ultimately this increases traffic to a site by ranking higher in search engine results pages (SERPs) for those keywords and phrases.
Sure, here is an example of an SEO-friendly copy for a fictional business that sells handmade jewelry:
Title: Handmade Jewelry – Unique and Affordable
Description: Our handmade jewelry is carefully handcrafted with careful attention paid to every detail, offering an affordable yet distinctive piece. Featuring earrings, necklaces and bracelets for every taste and budget – shop now and find that special piece for yourself or a loved one!
Keywords: handmade jewelry, unique jewelry, affordable jewelry (earrings, necklaces and bracelets).
In this example, both the title and description include relevant keywords such as “handmade jewelry” and “unique jewelry,” which will help search engines index this website for those terms. Furthermore, the description includes a call-to-action (CTA), with readers being told to “shop now,” as well as information regarding product offerings such as earrings, necklaces and bracelets that could potentially help rank it better with search engines for specific product keywords.
Here are some tips for writing SEO-friendly copy:
Use Relevant and Specific Keywords: Determine the keywords and phrases relevant to your business and include them into your copy. Be sure to utilize an array of these, rather than only using one or two.
Use headings and subheadings: Headings and subheadings can help break up content into digestible chunks for both readers and search engines, making your text easier to navigate. Use headings and subheadings to highlight key points within your text while including keyword targeting into them.
Use Alt Tags for Images: Alt tags serve to describe the content of an image and are key components in SEO because they allow search engines to understand what your image represents. Make sure that relevant keywords are included when writing alt tags.
Use internal and external links: Linking other pages on your website (internal links) as well as external sites (external links) can help strengthen credibility and authority for your content.
Utilize meta tags: Meta tags are small pieces of text which summarize the content of a webpage and help search engines understand its contents.
Keep it Natural: While keywords are essential, make sure they read naturally within your content. Avoid overstuffing it with keywords as this could make it harder to read and may have detrimental consequences on SEO efforts.